Procurement is core to our rural supply chain business model. To optimize the efficiency and effectiveness of our operation, we rely on rural clusters to maintain close working relationships with rural producers. Each cluster consists of a minimum of 2,500 farmers who supply milk, fruits and vegetables on a regular basis.
We invest significant resources in terms of people, services, yield improvement programs, procurement and cold storage infrastructure, and logistics into a given rural cluster. Our farmers have come to rely on this platform and trust that their interactions with MYA staff translate into fair, timely compensation, trouble-shooting, and advice on how to improve the quality of their dairy and agricultural produce.
The support services provided by each cluster not only serve to benefit farmers, they also produce tremendous economic value in the rural setting. Each cluster generates Rs. 2.5 million in revenues for our producers in an average week, and brings in 15,000 litres of milk and over five tonnes of fruits and vegetables every day.